Communications (n.): The (he)art of relating with others

“We are all truly amazed when the proof comes from your hands. We think of all the rushing and tearing around and stress to get everything to you, and then the miracle happens; we see the work come back to us in such a special way. We are truly blessed to have you on the team.” Sylvia Anthony, client

A brilliant design grabs attention, but for your message to be well received it must be clear, concise, targeted and honest.

Clear means understanding what it is you need to communicate, and then delivering that message in language that even your grandmother could understand.

Concise: deliver your message in as few words as possible.

Targeted means really knowing your audience; this may require some listening.

There is a saying that goes “Being honest may not get you a lot of friends, but it will get you the right ones.”

I think the same can be said about clients, or members, or supporters of your cause.

Campaign Communications

Key elements of successful campaigns include knowing your audience, crafting effective language, and choosing interesting and appropriate visuals to illustrate your message.

But it’s the details—like attention grabbing headlines and visuals, and impeccable editing—that can make the difference between a good campaign and a great one.

Winning Campaigns

Since 1997, Newsworthy has been part of the communications and design teams providing print and web materials for federal and provincial political campaigns, including:

Provincial Communications Coordinator for NS NDP, 2003 Election

NS NDP campaign materials 2006, 2009, 2013, 2017, 2021 elections

NDP federal election campaigns 2004, 2006, 2008, 2011, 2021

Union Communications

Newsworthy Owner Gaëlle McNeil has been providing design and communications to the labour movement for more than 30 years. She engages in periodic temporary employment with the Canadian Union of Public Employees as a Senior Communications Representative, managing and implementing all aspects of communications for Nova Scotia and Newfoundland, including preparation of budgets and development of campaign strategies.


“Gaëlle works efficiently, with creative flair and attention to detail. Manages to give a superlative job designing and editing as well as keeping within the confines of the client’s budget.” Pam Lutz, client

In addition to providing volunteer communications for many non-profits over the years, including the YWCA Halifax and the Herbalist Association of Nova Scotia, Gaëlle has been working with one very special organization since 2004—The North Dartmouth Echo. This community newspaper, published every two months by a group of dedicated volunteers, delivers good news stories to the residents of an inner-city neighbourhood tired of the bad news stories reported on by mainstream media. Gaëlle helped with the start up of this community-changing publication, and continues to act in a consulting capacity to the volunteer board, as well as providing graphic design and editing for this 16-page tabloid.

“I can’t thank you enough for sending us the copy of the Echo. I have read every page. I am so impressed at the professionalism and the scope of this paper.” Echo reader

Copy Writing and Editing

As part of any design project, Gaëlle helps clients with the crafting of messages or with stories for a newsletter, and nothing printed ever leaves the desktop without careful editing.

“Absolutely amazing. Don’t change a thing. Thank you so much Gaëlle. I will be sending this off to my communications director so he can get the idea on how we can change our web site and replace it with something along the lines of what you have done. Great work. Now I know why Sylvia speaks so highly of you.” Sean Brownlow, client

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s